Year 1988. An Endonasian hotel owner Adrian Zecha wants to do something different from now on. And after the trip he made to Phuket he founds what he was looking for in a Villa concealed behind the palm trees: Aman.

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Aman philosophy, which will later become a huge, iconic and stylish hotel brand, came out back then: Big and broad areas, a sense of luxury which does not try to be flashy. A place where any visitor feels special and peaceful, an experience they can never forget.

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When Zecha opens the first Aman in Phuket no one believes that this would be good idea for long term and nobody invests in Zecha's Aman concept. Eventhough Aman starts to get bigger day by day. The word Aman means ‘”peace and quiet’” in Sanskrit and now it has 31 hotel over 20 country.

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Even so the people who love the Aman concept and spend their holiday only in Amans has a community called “AmanJunkies”. 

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SO WHAT HAPPENED TO ZECHA? 

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Some time ago Zecha sold his Aman business to Vlasdislav Doronin, a Russian businessman. That brought a new business plan with it and so Amans are started to open up in big cities.

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First in Tokyo and later on the Crown Building in the center of the New York Manhattan converted into a quite expensive residential/hotel. It was meant to be opened within this year althought exact dates are unknown for now.

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So what is Zecha doing? He has created a new brand called: Azeria. The first Azeria have been opened it Vietnam and it has inspired from “caravanserais”. Zecha, quite like in the caravansarais, created a big courtyard with the Azeria brand. Although its philosophy close to the Aman's.