October 9, 2025 | DESIGN & INTERIORS
ISERN SERRA
MEDITERRANEAN STILLNESS
words Onur Basturk, photos Salva Lopez
The first thing I felt when I came across Isern Serra’s work was: this is exactly YUZU. Why? Because there was no excess, no decoration—everything was pared back, clear, and at times sculptural. There were no loud colors either, just a soft, neutral palette. And most importantly, the atmosphere wasn’t cold; it carried a warm sophistication. It felt human—like something you’d want to touch and feel. That’s precisely why Isern Serra, whose interior design studio is based in Barcelona, is featured in this Aegean & Mediterranean-themed issue. His work is rooted in a distinctly Mediterranean form, one he has carefully cultivated over the years. Now, it’s time to get to know him and his projects up close.
How would you describe your studio’s design philosophy in just three words?
Serenity, essentiality, emotionality.
How do the light, textures, and rhythm of Barcelona influence your design approach?
I believe Mediterranean culture has had a profound influence on my work—reflected not only in the use of light, textures, and architectural volumes, but also in its vernacular traditions, artisanal construction methods, the respect for time in the creative process, and the appreciation for imperfection and the human trace. One of the most significant influences can be found in the work of José Antonio Coderch, a prominent Catalan architect active during the 1970s. At a time when the architectural landscape was dominated by rapid, large-scale concrete construction, Coderch made a deliberate shift away from these prevailing norms. He advocated for a more measured, human-centered approach to architecture, grounded in the use of traditional, locally sourced building techniques. His work represents a conscious effort to reclaim the cultural and material values embedded in Mediterranean architectural heritage, positioning tradition not as a constraint but as a meaningful foundation for contemporary design.
How do you see Mediterranean identity evolving in contemporary architecture and interior design—and what role do you see your studio playing in that shift?
I do not believe it is solely the concept of Mediterranean culture that connects us; rather, it is the concept of essentiality that unites us all. When applied across different cultures, this concept gives rise to creations that most of us recognize and find appealing. While I represent this idea through my own culture, given its proximity, I am confident that it could also resonate in places such as Mexico or Japan.
I BELIEVE THAT MY PROJECTS EMPLOY A MINIMAL NUMBER OF ELEMENTS —EACH ELEMENT IS INTENTIONAL—NOTHING IS MISSING, AND NOTHING IS EXCESSIVE
Your projects often feature a calm, tactile minimalism. What draws you to this aesthetic, and how does it connect with sustainability and craft?
I believe that my projects employ a minimal number of elements—each element is intentional—nothing is missing, and nothing is excessive. The use of local artisans and nearby materials also enhances their sustainability. These spaces, which are not overly embellished and foster a stronger connection with individuals, tend to be more timeless—a characteristic that is intrinsically linked to sustainability. I consider the enduring quality of a project to be a crucial factor that interior designers and architects must always prioritize.
ESTUDIO CASA: A STUDIO THAT FEELS LIKE HOME
In the design of your own studio, Estudio Casa, what emotions or functions were most important to you? Does this space shape how you create?
Indeed, this is undoubtedly the most personal of our projects. In this space, we have applied our expertise, moving beyond the traditional concept of an office—we designed a space that feels more like a home, surrounding ourselves exclusively with pieces that resonate with us. It is a stimulating environment, not only for work but also for moments of pause, cooking, sharing, conversing, and drawing inspiration.
Embodying the core values of the studio, the design combines a functional, dynamic, and collaborative framework with an atmosphere akin to a gallery, where unique works—many created by friends—are showcased. Moreover, it is open to the city, to creativity, and to the dissemination of ideas. Acting as both a platform and a meeting point, it hosts dinners, events, presentations, and exhibitions for a diverse community within the realms of art and design.
DESIGNING EMOTION: FROM CONCEPT STORES TO RESTAURANTS
With projects like Yerse and the Moco Concept Store, there’s a recurring sense of softness and domesticity—even in retail environments. Why is that sense of ‘home’ important in your commercial work?
For me, the concept of feeling at home is of utmost importance in all types of projects. The home is not only the space that provides us with the greatest sense of peace and comfort, but it also serves as a sanctuary where we can reconnect with ourselves. It is a space that shapes our well-being and offers a sense of security and belonging, making it crucial to translate this essence into every project we undertake.
Moco, a project developed in collaboration with my friend Ezequiel Pini from Six N. Five, was an endeavor in which we aimed to fully manifest a dreamlike concept into a tangible reality. This project was an extraordinary challenge that allowed us to push the boundaries between art and functionality, resulting in a design that is as visually captivating as it is functional. The process of bringing this vision to life was deeply fulfilling, as it embodied our shared commitment to creating spaces that inspire and engage, while remaining rooted in a strong conceptual foundation.
Fiskebar in Barcelona stands out for its raw materials and warm restraint. How did the local context guide your design process for this restaurant?
Fiskebar is a project that I am particularly fond of, not only for its design but also for its exceptional location. Situated in one of the most privileged spots in Barcelona, it occupies a unique position at the port, offering panoramic views of both the Mediterranean Sea and the city’s skyline. The concept is inspired by Northern European culture—specifically, the traditional Fiskebar, a type of harbor-side seafood restaurant commonly found in Copenhagen. With this project, we aimed to reinterpret that spirit within the context of Barcelona, creating a space that feels authentic and rooted in its local context, while subtly nodding to its Nordic inspiration.
Do you focus mainly on office and hospitality projects, or are there other types of spaces you’re eager to explore in the future?
We engage in a wide range of projects, from designing a window display for Cartier to creating museums, residential spaces, and exhibition stands for the Milan Design Fair. This diversity not only keeps our work dynamic and exciting but also challenges us to explore new creative possibilities. It ensures that we remain inspired and engaged, as each project presents unique opportunities and requires us to adapt our approach, preventing any sense of monotony or repetition.
What or who are some of your ongoing sources of inspiration—whether from architecture, nature, or beyond?
José Antonio Coderch, César Manrique, Luis Barragán, but also James Turrell, Anish Kapoor, and ancient traditions.
Can you share some of your favorite design spots or spaces in Barcelona—places that spark ideas or reflect the spirit of the city?
Vasto Gallery in Poblenou, Studio Ricardo Bofill, Palau de la Música, a library called Terranova, a shop called “Curated by,” a discotheque called La Paloma, the restaurant La Font del Gat, and a cocktail bar called La Focacha—designed by us.
