June 14, 2026 | TRAVEL
Content Partnership
a TIMELESS LANDMARK in IZMIR
Meet the iconic SWISSÔTEL BÜYÜK EFES, a landmark closely woven into the life of Izmir — one of the most refined and economically vital places on Turkey’s Aegean coast. Originally opened in 1964 as Büyük Efes Hotel, and among Turkey’s first five-star hotels, the building has long occupied a place in the city’s collective memory. Reintroduced under the Swissôtel brand in 2008, it carries its heritage into the present through a contemporary lens. The hotel brings together the precision of Swiss hospitality and the warmth of Turkish welcome.
Another defining aspect of Swissôtel Büyük Efes is its commitment to art. With a collection of over 800 works, the hotel functions almost as a modern gallery. From sculptures by Fernando Botero to works by Lorenzo Quinn, Rabarama and Antony Gormley, alongside Turkish artists such as Varol Topaç, Atilla Galatalı, Şadi Çalık, Jale Yılmabaşar and Erdoğan Ersen, each space offers a different aesthetic register. This strong artistic presence turns the hotel into a cultural meeting point, not just a place to stay. This art-led atmosphere is complemented by Swissôtel’s philosophy of wellbeing. Pürovel Spa & Sport invites guests to rediscover physical and mental balance.
Gastronomy is an integral part of the experience. The Italian restaurant Scappi, included in the Michelin Recommended list, brings a refined take on world cuisine to Izmir, while the gourmet steak restaurant Comensa, opening in spring 2026, is set to add a new voice to the city’s dining scene.
