
November 2021 | Botany
ALEXANDER CAMPBELL
an English Florist in Madrid
Words Oktay Tutuş
He’s only 25, and he’s making a living from flowers – and nailing it.
Every day, Alexander Campbell showcases the beauty of his bouquets to his TikTok and Instagram followers, leaving no room for doubt about his talent. From an early age, he learned to appreciate the beauty of flowers while spending time with his grandmother. After deciding to turn his passion into a career, he enrolled in a three-year program at the London Flower School.
Perhaps due to his love for the sun, he later moved to Madrid. Here, his days are spent creating stunning bouquets for clients and followers, teaching workshops on the art of floristry, meditating, and building his brand, AC Flower Studio. But don’t just glance at his extraordinary bouquets; they may carry hidden messages through the language of flowers, or "floriography," much like in Victorian England. According to Alexander, flowers have their own language, and what they convey is certainly worth noting—just like the stories Alexander tells.
Was working with flowers or plants always your dream job?
Not always. I’ve always loved flowers, and they’ve always played an important role in my life. A few years ago, I started searching for who I was and where I wanted to go in life. At that point, I decided to take my passion for flowers more seriously, which eventually turned into my full-time profession.
How do you define your profession? Florist or floral designer?
Florist or floral designer! Labels don’t really matter much to me.
A MEDITATIVE BUBBLE
How would you describe your relationship with plants and flowers?
It’s very special. Growing up, flowers and gardens were always significant to me. Later on, they became a way for me to understand who I was and what I wanted to do with my life. Flowers also help my mental health because they allow me to enter a meditative “bubble” where my worries and struggles simply fade away.
Why are you in Spain right now?
I’ve always been truly happy in Spain, and that’s why I’m here now. I first came to Spain when I was 15 to stay with a Spanish family, and ever since that experience, it’s been a very special place for me.
Can you name two flowers that, in your opinion, should never be in the same bouquet?
Honestly, that’s impossible! I believe that with enough effort, anything can go together.
What are the unique qualities that make you special?
I can’t answer that! But I always strive to work authentically and with good intentions. If you work authentically, you eventually become unique over time.
You must have a favorite flower or flowers…
I get asked this question a lot, and it’s really hard to answer. There are so many different flowers out there that I can’t choose just one or two. My favorites change almost weekly. However, there are some I consistently use in my work—hydrangeas, statice, and roses are among my staples.



