Despite the sweltering Miami temperatures that occasionally soared to 40 degrees, inside the Miami Beach Convention Center, a completely different and dynamic ambiance took hold. People are running around, hailing from various corners of the world to attend L.E Miami -an event where luxury and design hotel brands defined as high-end, travel companies offering unique experiences, and of course, media professionals converged.

 

L.E Miami, which stands for "limited edition" and exclusively involves yuzu Magazine from Turkey, aims to bring together luxury travel professionals, foster new connections and ideas, and explore new directions in travel. In fact, it is often referred to as the “Art Basel of the travel industry”, and rightfully so. As I peruse the participating brands like W, 1 Hotel, Nobu, and The Hoxton, none of them are ordinary. Brands that promise design and experience are at the forefront.

 

MEETING AND ENTERTAINMENT TOGETHER

 

Honestly, I am getting dizzy from this awesome energy during four days of L.E. Miami. Because L.E Miami has successfully managed to avoid the traditional and mundane approach to gatherings. Let me elaborate: in the center of the dedicated L.E Miami section at the Miami Beach Convention Center, a bar was flanked by a giant LED screen and a DJ booth. During meetings, the music volume was lowered to a minimum, but as soon as a break arrived, the atmosphere instantly transformed into a lively party.

 

HOW DOES THE SYSTEM WORK?

 

Now, let's delve into how L.E. Miami brings together and connects so many people over four days. All participants prioritize the professionals they want to meet before coming to Miami. Based on this priority, an appointment system is created and when L.E Miami starts, a personal appointment system is sent to everyone's mail.

 

WHO ARE THE CREATORS?

 

Leaving 10 years behind, the founders of L.E Miami are two names who are also the creators of leading platforms such as PURE Life Experiences, We Are Africa, Further East, Do Not Disturb and SET: Serge Dive and Sarah Ball.

 

“NEW HEDONISTS” ARE COMING

 

One of the definitions spoken at L.E Miami was “new hedonists”. What is meant by new hedonists is: individuals who feel responsible for the world they live in as much as they know how to enjoy life. You know, they are generation Z and those who come after that generation. Responsibility, of course ecological. These individuals take care to leave as little carbon footprints as possible wherever they go. For this reason, they expect the same care from the hotel where they will stay.

 

HOW ARTIFICIAL INTELLIGENCE WILL AFFECT HOTEL MANAGEMENT

 

One of the topics discussed at L.E Miami was how ChatGPT will impact the travel industry and hospitality. Sébastien Felix, founder and CEO of Influence Society, a new model for digital marketing agencies in the travel and hospitality industry, which advises luxury hotels on this issue, said in his speech at L.E Miami:

“Developed by OpenAI, this technology allows hotels to provide exceptional customer service and support. It makes interaction with guests more efficient, personalized, and seamless than ever before. With ChatGPT, brands can ensure that every guest has a truly unique and memorable experience. Real-time tailored recommendations and travel planning assistance can be provided. In addition, ChatGPT's advanced language translation capabilities can remove communication barriers, enabling hotels to easily serve international customers. This not only increases guest satisfaction, but also expands the global reach of luxury hospitality brands”

 

Felix stated in his speech that ChatGPT not only increases customer engagement but also provides powerful tools for content creation and marketing. How? ChatGPT can analyze information about guest preferences, market trends and potential growth areas in real time.  Thanks to these quick insights, hotels have the chance to make more informed decisions and improve their marketing strategies.