September 22, 2025 | Product
MERITALIA:
a SOFT SPACE
brand MERITALIA
photos Claudia Zalla
Founded in 1987, Meritalia® has long been a bold voice in Italian radical design. Since 2023, the brand has been part of Italian Radical Design, alongside icons like Gufram and Memphis. Its catalogue spans legends—Gaetano Pesce, Mario Bellini, Achille and Pier Giacomo Castiglioni, Carlo Contin—along with a new generation of designers such as Francesco Meda.
With A Soft Space, the third chapter of its Living series, Meritalia® returns to the intimacy of the home. The campaign captures the dialogue between objects and everyday gestures—wide perspectives paired with quiet, close details—showing how design comes alive in daily life.
Iconic pieces take center stage: Pesce’s La Michetta (in both sofa and bed versions), the Shadow armchair, and the playful Gli Amici poufs. They are joined by 2025 debuts: Meda’s Palma chair and sofa, Bellini’s sculptural Opera table, plus Pesce’s eclectic Montanara and modular Colorado sofas. Each piece interacts with natural materials—wood, terracotta, leather, metal—building a layered, sensory environment enriched with artworks and textures in warm, buttery tones.
There are no screens, no distractions—just design, material, and human presence. A Soft Space strips away the noise to reframe how we live with objects: furnishings that blend into the architecture, yet bring personality and freedom into the everyday.
